Product Manager · Data products · AI-native · London
I started as a sports scientist, translating GPS data for coaches. Since then I've led products in performance analytics, broadcast and media tech, and statistical research. In every field the job is the same. Understand the specialist, simplify the data and ship what works. I also prototype in code with AI, so ideas get tested with users before engineering commits a sprint.
02 / Approach
I learned this in sport, but the same pattern shows up in most industries. Specialists are buried in data, engineers need clear problems and leaders want a roadmap they can trust. I've been the user, the translator and the builder, which makes me quick at turning what people need into what gets built.
I trained as a scientist, so I start with how people actually work. I've built for coaches, medics, analysts, broadcasters and statisticians, and I've learned to tell what users ask for from what they will actually use.
Seven years owning roadmaps for web, mobile and on-premise products. Aligning C-level stakeholders, running agile delivery and coordinating teams across the UK, Sweden and Czech Republic.
I use Claude Code, Claude Design and GitHub Copilot every day to build working features in the real codebase. Users try them first, and engineering only picks up what has been validated.
03 / Where it transfers
Fields where I'd hit the ground running, and the experience that gets me there.
Exercise physiology MSc, GPS and athlete-monitoring products, and tools built with medical teams.
Platforms that pull data from many departments into one view, and dashboards that answer one clear question.
Telestration software and a media asset platform with VAR integration at Tracab.
Product work inside a statistical research and modelling business at Smartodds.
First PM at a SaaS start-up, close to sales and support, plus my own subscription product.
If your users are experts and your product runs on data, let's talk.
04 / Selected work
Leading strategy and delivery for the club's web and mobile performance platform, used across coaching, sports science, medical and performance teams. New features are prototyped in the codebase with AI and tested with staff before engineering picks them up.
Owning the product lifecycle from requirements to vision. Set up product metrics that blend direct and indirect user feedback, and formalised processes between development, sales and support that had never been tracked before.
Coach Paint is telestration software used by elite clubs and federations. Vault brought siloed products into one media asset platform, with offside-calling technology built to integrate with existing VAR systems. I set the roadmap with the VP of Product, CTO and GM, and coordinated delivery with teams in Sweden and the Czech Republic.
The company's first Product Manager, shaping the roadmap with the CEO and CTO for a web platform that unifies data across a football club's departments. I also launched two Flutter apps on iOS and Android. The Player App connects players with performance staff, and the Director App gives directors a digest of scouting and contract data.
05 / Side project · Founder
GPS load monitoring built for practitioners, not spreadsheets.
Every coach I worked with asked the same question. How hard did we work today? LoadMark answers it without anyone maintaining a spreadsheet every season. I designed, built and run it myself, from discovery and code to pricing and launch.
06 / Toolkit
Claude · Claude Code · Claude Design
GitHub Copilot
HTML · CSS · JavaScript · Node
Linear · GitHub · Jira · Confluence
Asana · Trello
Salesforce · HubSpot · Mailchimp
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